After saying it reminds her of the Allure Readers' Choice Award-winning MAC Pro Longwear Concealer, she applies it directly to her brush, paints it on, and lets it sit for a bit before blending with a sponge. 'Believe me when I tell you I got my ass up and went to Ulta just to find this concealer,' she says, holding up the little pump tube. TikTok content creator posted a review of the $11 concealer in late October, and in a little over a week, it has been watched nearly 350,000 times.
